Heineken Commercials


It’s the season to celebrate, so dust off your tuxedo and get ready to make your entrance in style. Heineken’s new film serves up some inspiration.

The Entrance, a 90-second cinematic masterpiece, kicks off Heineken’s latest global brand campaign. The film’s hero demonstrates the ultimate party entrance by charming his way past a gun-wielding oilman, a Russian canary, and a kung fu assassin, before getting his flute out on stage with the smoking-hot lead singer of the Asteroids Galaxy Tour; the Danish band’s latest single, The Golden Age, provides the sizzling backing track to the film.

The film was rehearsed and shot over a week in a palace near Barcelona, with more than 100 actors playing a part in the blockbuster. The Entrance execution includes 12 additional online teasers that reveal the secret back-stories of key characters in the film. They include Kung Fu Comeback, Heineken Duet and the classic, Big in Wonderland , featuring a couple of basketball players who take their training to the next level.

Heineken’s new campaign will see the release of similarly intriguing films over the next few months. In the meantime, if you’re after some tips on how to nail your next entrance, watch the film and explore the hidden stories of its characters at Facebook.com/Heineken.

*No canaries were harmed during the making of the film.

Be in to win £50,000 with Rollercoaster Extreme


Play Barclaycard’s Rollercoaster Extreme game. You could win an iPad, a trip to Las Vegas or £50,000*.

Barclaycard’s Rollercoaster Extreme is now even more exciting. As well as new multiplayer and ghost racing game functionality, we’re now available for download on the iPad! Even better, you can now also be in to win yourself an iPad, a trip to Las Vegas and even £50,000*!

Simply download Barclaycard’s Rollercoaster Extreme game for free, submit your top score to the Barclaycard Rollercoaster Facebook Leaderboard and you could be a big winner! Every month Barclaycard will be giving away an iPad to the player with the highest score for that month. They’ll also be sending the four all-time top scorers on a trip to Las Vegas for the Rollercoaster Extreme game playoffs. Once in Vegas they’ll play each other for the chance to win £50,000 at NYNY Hotel – which has its very own rollercoaster.

To re-cap the new and previous game features:

NEW. Multiplayer functionality, challenge the person next to you on all eight tracks
NEW. Ghost racing mode, try to beat the times of our top racers all over the world
Race around a 3D New York City
Unlock new areas in the game
Interact with the game environment on every ride
Tilt the screen to dodge obstacles or grab speed boosting energisers
Collect special Rollercoaster Extreme rider badges at every level

This new game is inspired by the Barclaycard Rollercoaster TV ad. If you missed it, you can check it out at www.youtube.com/barclaycardcreate. You’ll also find a demo of game there, so you can see just how fun it is!

Dr. Martens 50


To celebrate our 50th Anniversary, we asked 10 artists to record their version of a cult classic track which represents the spirit of the people who’ve worn DM’s over the past 50 years. We also asked 10 directors to make videos for each of the tracks. The latest release is MC5’s Michael Davis + D.O.A who are covering Cold War Kids’ Something Is Not Right With Me

About the Artist: MC5′s Michael Davis + D.O.A.

Bound together by an admiration for each other’s work, punk rock trailblazers Joey Keithley of D.O.A. and Michael Davis of MC5 have, over the past three decades, become the closest of comrades. And for the first time they’ve joined forces to celebrate Dr. Marten’s 50th Anniversary. 

Michael Davis of MC5

Boasting the titles of singer, songwriter, guitarist, bassist and music producer, Detroit-born Michael Davis made his name with the seminal and incendiary proto-punk rock act, MC5. Pioneers of the hardcore music revolution of the late 1960s, MC5’s political ties and anti-establishment lyrics saw them firmly installed as innovators of punk and flag-bearers for an alternative generation. After just three albums, MC5 disbanded in the mid-1970s; shortly after, Davis found himself in Lexington Penitentiary – or ‘Narcotics Farm’ as it was commonly known as – chalking up time for his heroin addiction. On release, Davis immediately climbed back into the music arena with Ron Asheton, from the iconic band The Stooges, good friend and member of the punk band Destroy All Monsters. Davis amassed seven successful years with Destroy All Monsters before leaving to join forces with the rock act The Lords Of Altamont. Continuing his musical odyssey Davis then left to sign up for the MC5 spin-off, DKT. 

In recent years, education has been a recurring theme in Davis’ life. In 2006 he set-up the non-profit organization, The Music Is Revolution Foundation, to support music education in public schools. Davis has also earmarked 2010 to finish the Bachelor of Fine Arts degree he dropped out from to join MC5. 


Cited as a major influence on the careers of global giants such as The Red Hot Chili Peppers, Green Day and Offspring to name but a few, D.O.A burst onto the scene back in the late 1970s and almost immediately made the term ‘hardcore’ their own – a point underlined through the title of their second album, Hardcore ’81. Building their career on an uncompromising anarchist political stance, their slogan, “TALK – ACTION = 0”, was a way of life and not just a catchy motto. Through the years they’ve stood by those very words, playing benefits for causes like anti-racism, anti-globalization and OXFAM. Founding member Joey ‘Shithead’ Keithley seems reluctant to categorise their sound – and understandably, given that the Canadian born ‘Godfather of Punk’ and only ever-present member of D.O.A. has incorporated genres such as punk, rock, reggae and ska into his musical philosophy. 

In the late 1990s, Keithley resurrected Sudden Death Records, the label from which D.O.A. originally released their first 7”. As well as D.O.A. records, the label has also released tracks from all areas of the music spectrum.



September 13, 2010 – Los Angeles, CA – Grammy® award winning alternative rock heroes Weezer will be performing their hot new single “Memories” live on “The Tonight Show with Jay Leno” on September 15 at 11:35PM/10:35CT in celebration of the their new album, Hurley, which is in stores everywhere tomorrow.  Fans can purchase the single “Memories” now on iTunes (http://tinyurl.com/29gxd3r) and stream it along with the entire new album now at www.myspace.com/weezer.

Weezer recently enlisted the help of longtime friends Johnny Knoxville and the crew from Jackass to shoot a high-energy, rambunctious new video for the first single from Hurley, and the result was a hilarious concoction of bowl shredding skaters and an outrageous, must-see performance by the band and crew.  Watch the video now at http://tinyurl.com/33zhcoy.